Websites
Fast, mobile-first sites built to turn visitors into calls, WhatsApps and bookings. Your domain is registered in your name.
Small business digital agency, East London
You run the business. We fix what slows it down.
Missed calls, a quiet diary, a Google listing nobody finds, evenings lost to admin. Tell us what's costing you most and we'll show you the fix before you pay a penny.
- Pay only when you like the work
- Free 15-minute call
- Real people in East London
09:14Missed call from 07700 900481Text-back sent with a booking link
Booking confirmed for Thursday, 10:30
Reminder sent: “See you tomorrow at 10:30”
New Google review answered, in your tone
Website enquiry added to your sheet
What's slowing your business down?
Pick the one that's costing you most. That's where we start.
“I miss calls when I'm busy”
Most callers won't leave a voicemail. They ring the next business on the list.
What we set up
- An instant text-back to every missed call, with a link to book
- Website and Google enquiries sent straight to your WhatsApp
- An AI receptionist to answer out of hours, if you need one
“Nobody finds me on Google”
Local searchers mostly choose from the map results at the top. If you're not there, you're easy to miss.
What we set up
- Google Business Profile set up, verified and kept active
- Service and area pages written for what people actually search
- Reviews coming in steadily, and every one answered
“No-shows and last-minute cancellations”
Every empty slot is money you can't get back. A polite reminder prevents a lot of them.
What we set up
- Automatic reminders by WhatsApp or text before every booking
- Deposits taken at booking, if you want them
- Rebooking links so a cancelled slot gets filled again
“My evenings disappear into admin”
Chasing paperwork, confirming bookings, sending invoices. A system can do these while you rest.
What we set up
- Confirmations, invoices and follow-ups sent automatically
- Enquiries and bookings land in one Google Sheet you already use
- Document and payment reminders that do the chasing for you
“My website is old, slow or missing”
People judge you in seconds on their phone. A slow or dated site sends them back to Google.
What we set up
- A fast, mobile-first site that loads almost instantly
- One clear way to call, WhatsApp or book on every page
- Built for Google and AI search from day one
“Too few reviews, or bad ones left unanswered”
Reviews are the first thing people check, and your replies show you care.
What we set up
- A simple review link and QR code for happy customers
- Every review answered, in your tone
- Or hand the whole job to our sister service, We Manage Reviews
What we do
Everything a small business needs to be found, trusted and booked, built and run by one team.
Google Business Profile
Set up, verified, optimised and kept active with posts, photos and answers, so you show up on Google Maps.
Local SEO and AI search
Pages written around what your customers search, structured so Google and AI assistants can understand and quote you.
Automation
Missed-call text-back, booking confirmations, reminders, invoices and follow-ups, wired into tools you already use.
Reviews
A steady flow of genuine reviews and a reply to every one. Or let We Manage Reviews handle it for you.
AI receptionist
Answers calls 24/7, books appointments into your calendar and passes anything urgent straight to you.
Recent work
Live sites we've built. Click through and judge them for yourself.
Automatic driving school, East London
East London Learners
- Rebuilt an ageing WordPress site as a fast, hand-coded site
- Kept every existing URL so the Google rankings it had earned carried over
- Area and test-centre coverage, WhatsApp enquiries and real learner pass photos
Personal trainer, PureGym Stratford
Farley Fitness PT
- A personal-trainer site built around a free taster session
- One-tap WhatsApp booking with the enquiry already written
- Built for local search in Stratford, with Search Console set up
Who we work with
Pick your trade or profession to see exactly what we'd fix first.
TradesMissed calls on the job and no presence on Google Maps.Salons and beautyNo-shows, DM bookings and clients who never rebook.Driving instructorsA quiet diary once word of mouth dries up.Personal trainersEvery client comes from walking the gym floor.AccountantsSlow first replies and hours spent chasing documents.SolicitorsEnquiries that wait overnight and patchy intake.Restaurants and takeawaysDelivery apps keeping up to a third of every order.AI receptionistCalls going to voicemail when you can't pick up.
We don't ask for payment until you like the work.
You see it first: the website preview, the Google profile plan, the automation running on a test booking. If you're happy, you pay and we put it live. If you're not, you don't pay for it.
One-off
Just want it built?
A website or a one-off setup, with no ongoing management. One fixed price, quoted before we start.
Monthly
Want us to run it?
Google profile, SEO, automations, reviews and content, managed and improved every month. Usually £299 to £999 a month, depending on what you need. Any minimum term is agreed with you upfront.
Bigger builds, or anything with outside costs such as domains, ad spend or software, may need a deposit. We agree that in writing before we start, so there are no surprises.
How it works
Four steps. The first one is free and the third one only happens if you're happy.
- 1
Free 15-minute call
Tell us what's slowing you down: missed calls, a quiet diary, a Google profile nobody sees, admin eating your evenings. No slides, no sales script.
- 2
We show you the fix
You see it before you pay: a preview of the site, your Google profile plan, or the automation running on a test booking.
- 3
You pay when you're happy
One-off if you just want it built. Monthly if you want us to run it and keep improving it.
- 4
We run it and keep you posted
Monthly clients get a plain-English update on calls, bookings, reviews and rankings. You get on with the work.
Quick answers
- What SAL Digital does
- We build and run the online side of UK small businesses: websites, Google Business Profiles, local SEO, automation and review management.
- Where we're based
- East London. We work with businesses across the UK, and we're happy to meet in London.
- How payment works
- You don't pay until you like the work. Some larger projects need a deposit, agreed in writing first.
- What it costs
- One-off projects are quoted upfront. Monthly management usually runs £299 to £999 a month.
- How to start
- Book a free 15-minute call on WhatsApp or by phone and tell us what's slowing you down.
Questions people ask
Why isn't my business showing on Google Maps?
Usually one of four things: the Google Business Profile isn't claimed or verified, it's in the wrong category, it's missing details Google uses to judge relevance, or it has fewer recent reviews than nearby competitors. Google ranks local results on relevance, distance and prominence. We check all of it on the first call.
Do I need a website if I have a Google Business Profile?
Your profile gets you seen; your website gets you chosen. Google uses your site to understand what you do and where, and customers use it to check you're real before they call. The two work best together.
How much does a small business website cost in the UK?
Anything from a few hundred pounds for a simple site to several thousand for a custom build. Ours is a fixed one-off price agreed before we start, or included in a monthly plan if you want us to run it.
Do I have to pay upfront?
No. We show you the work first, whether that's a website preview, a Google profile plan or an automation running on a test booking, and you pay when you're happy with it. Larger builds, or anything with outside costs like domains or ad spend, may need a deposit, agreed in writing before we start.
What does Google Business Profile management include?
Setup and verification, the right categories and services, photos, regular posts, answers to common questions and replies to reviews. We also keep your business details consistent across the web so Google trusts them.
How long does local SEO take to work?
Profile fixes can show results within weeks. Ranking for competitive local searches usually takes three to six months of steady work, sometimes longer. Anyone promising page one by next week isn't being straight with you.
Can you automate booking reminders and review requests?
Yes. Reminders before appointments, review requests after them, missed-call text-backs and invoice follow-ups can all run automatically, using tools you already have like Google Calendar, Sheets and WhatsApp.
Do I own my website?
Your domain is registered in your name from day one. With a one-off build, the site is yours once it's paid for. On a monthly plan, the design and content pass to you after 12 months of payments. The details are in our terms.
Tell us what's slowing you down.
A free 15-minute call. No slides, no sales script, and nothing to pay until you like the work.