Do salons still need a website if they use Fresha or Treatwell?
Those apps are good at taking bookings, but you're one listing among many and the client relationship sits on their platform. Your own site is where your Google profile, Instagram and reviews point, and it shows up when people search your name and area. Many salons use both.
Can a UK salon charge for a missed appointment?
Yes, if the client agreed to your cancellation policy before booking, and the charge is fair and in proportion to what you actually lose. The cleanest way is a clear policy shown at booking plus a deposit. We set up the wording and the deposit step for you. This isn't legal advice, so check anything unusual with a professional.
Should I take a deposit or full payment upfront?
A deposit is common for longer or higher-value treatments and cuts no-shows noticeably. Full payment upfront suits short, fixed-price services. Many salons only ask new clients for a deposit.
Do I need consent to send WhatsApp reminders to clients?
Reminders about a booking the client made are service messages, so they're generally fine. Marketing messages, like offers, need the client's permission first. We keep the two separate.
How do I move Instagram DM enquiries into bookings?
Put one booking link in your bio and use a saved reply that sends it. Clients who want to chat still can, but most will simply pick a time.
How much does a salon website cost in the UK?
Template sites can be cheap monthly but often tie you into long contracts; custom builds cost more upfront. Ours is a fixed one-off price agreed before we start, or included in a monthly plan with reminders, reviews and your Google profile managed.
How do I get more Google reviews for my salon?
Ask at the end of the appointment, when the client is happiest, and make it one tap. We set up an automatic request after each visit and a QR code for your desk or mirror.
Will this replace my receptionist?
No. It takes the repetitive jobs off the desk, like confirmations, reminders and rebooking, so your team spends its time on clients rather than the phone.