Inbound agent
Answers every call, 24/7. Qualifies the caller, books consultations directly into your calendar, transfers hot leads to you live, and sends a follow-up SMS.
AI voice agents for UK businesses
An AI phone team that never calls in sick.
Inbound enquiries answered. Outbound leads followed up. Appointment confirmations handled. All in a natural British voice. We build it, train it and manage it — you just get the results.
24/7Phone coverage
<1sAnswer speed
BritishVoice & accent
7-10dSetup time
Incoming call — 19:42
"Good afternoon, thank you for calling. How may I help you today?"
"I'd like to book a consultation."
"Of course. I have Thursday at 2 PM or Friday at 10 AM. Which suits you?"
Booked ✓ Thursday 2:00 PM — confirmation SMS sent
The three agents
One voice. Three jobs. Zero missed calls.
Pick the agent that solves your biggest leak, or run all three. Each is built, trained and managed by us — no technical setup on your end.
Outbound agent
Calls leads within minutes of a form submission. Re-engages cold enquiries, confirms attendance 24 hours before appointments, and updates your CRM automatically.
Lead confirmation agent
Calls within 60 seconds of an ad form submission. Confirms interest, qualifies budget, books while on the call, and flags unqualified leads before you waste time.
Why SAL vs DIY tools
We handle everything. You just answer the phone.
DIY voice tools need developers, API keys and constant tweaking. We build, train and manage your agent so you never touch code.
Brand voice research
We study your tone, your common enquiries and how you handle calls today — then write the call flows around your brand, not a generic script.
British voice, configured for the UK
Configured specifically for UK businesses and callers, rather than defaulting to a US accent and phrasing.
Plug & play integration
Forward your existing number or take a new dedicated one. Calendar and CRM connected for you — no API keys, no developer.
Managed & optimised
We monitor call quality, tweak scripts and improve conversion. You get weekly call reports rather than a dashboard to babysit.
GDPR-handled
Calls are logged, data encrypted, and opt-out managed. SAL Digital is registered with the ICO. Recordings are stored securely and can be deleted on request.
Real support
WhatsApp and phone support from the team that built your agent — not a Discord server and a docs page.
Comparison
Done-for-you, not do-it-yourself
The difference isn't the technology — it's who does the work.
| DIY voice tools | SAL Digital (done-for-you) | |
|---|---|---|
| Setup | You configure everything | We build & train it |
| Voice | Often a US default accent | British voice, UK phrasing |
| Training | You write all the scripts | We research and write them |
| Integration | API keys and developer time | Plug & play, done for you |
| Management | You monitor and tune it | We monitor and tune it |
| Support | Community chat and docs | WhatsApp and phone |
| Pricing | Per-minute, plus your time | Flat monthly fee, minutes included |
How it works
Live in 7–10 days, not months
We research your brand voice, write call flows, run test calls and integrate with your calendar. You approve everything before it goes live.
01
Pick your agent
Choose Inbound, Outbound, Lead Confirmation, or all three.
02
Brand voice research
We study your tone and common enquiries, then write scripts around your brand.
03
Build & test
Your agent is built, trained and tested on real call scenarios. You approve before launch.
04
Go live & optimise
We monitor quality, tweak scripts and send you weekly call reports.
How we work
No pitch. No haggling. Just the price.
We would rather spend the time building your marketing than selling it to you. These packages cover what most businesses actually need and the price is on the page — no proposal, no negotiation, no chasing. Message us and we will get you started.
Need something different, or want to check we are a fit first? Call or WhatsApp 07438 815 827. A real person, no script.
Pricing
Simple and transparent. No per-minute surprises.
Most businesses start with Inbound. Add Outbound when you're ready to scale. Add Lead Confirmation when you're running ads.
Answer
Inbound agent only. Never miss a call.
£499/mo
Get started- Inbound agent — answers 24/7
- 1,000 minutes included (around 33 a day)
- Qualifies callers and books into your calendar
- Takes messages and sends follow-up SMS
- Weekly call reports
Overage billed at £0.12/min.
Engage
Inbound + outbound. Full coverage.
£799/mo
Get started- Everything in Answer, plus:
- Outbound agent — follows up leads
- 2,500 minutes included (around 83 a day)
- Confirms appointments 24h ahead and chases documents
- CRM integration and updates
Answers evenings and weekends, when most enquiries actually land.
Scale
All three agents. Zero leakage.
£1,299/mo
Get started- Everything in Engage, plus:
- Lead Confirmation agent
- 5,000 minutes included (around 166 a day)
- Calls within 60 seconds of a form submission
- Priority support and ongoing optimisation
Built for businesses running paid ads with high lead volume.
Month to month · cancel any time with 30 days’ written notice · no refunds once work begins
Need custom call flows or multiple numbers? Get a custom quote
Quick answers
The short version
- What it costs
- Plans run £499, £799 and £1,299 per month with minutes included — a flat fee, not per-minute billing.
- What it does
- Answers inbound calls, follows up leads, confirms appointments and books into your calendar, 24/7.
- Voice
- A natural British voice, configured for UK businesses and callers.
- Setup time
- 7–10 days, covering brand voice research, scripting, test calls and integration.
- Your existing number
- Yes — forward your current business number, or take a new dedicated one.
- Data & GDPR
- Calls logged, data encrypted, opt-outs managed. SAL Digital is registered with the ICO.
FAQ
Good to know
Does it sound robotic?
Our agents use current voice AI with sub-second response times and natural back-and-forth conversation, rather than a menu tree. The British voice is configured specifically for UK businesses. We'll run test calls with you before anything goes live, so you hear exactly how it sounds first.
What if the agent can't answer a question?
It politely takes a message and texts you immediately with the full context. You call back knowing exactly what the caller needed. Nothing falls through the cracks.
Is this GDPR-compliant?
Calls are logged, data is encrypted, and we provide opt-out management. SAL Digital is registered with the ICO. Call recordings are stored securely and can be deleted on request. We'll also agree with you how callers are told they're speaking to an automated assistant.
Can it integrate with my existing phone number?
Yes. We can forward your existing business number to the AI agent, or provide a new dedicated number. Your choice — no disruption to current operations.
Is there a contract or setup fee?
No setup fee and no long-term contract. Plans are month-to-month and you can cancel any time with 30 days' written notice. Setup takes 7–10 days due to brand voice research and call flow scripting.
How soon does it go live?
Within 7–10 days of your payment and onboarding details being received. That includes brand voice research, script writing, test calls, and calendar/CRM integration.
Stop losing enquiries to voicemail.
Get an AI phone team that answers, qualifies and books — 24/7, in a British voice, for one flat monthly price.