“Calls go to voicemail”
Most callers won't leave a message. They try the next business.
What we set up
- Every call answered in a natural British voice
- Caller details sent to you straight away
- Callbacks booked for anything it can't handle
AI receptionist for UK small businesses
Every call answered,even at 10 PM on a Sunday.
An AI receptionist that answers your calls 24/7, books appointments into your calendar, takes messages and passes anything urgent straight to you. British voice, set up for your business.
- Pay only when you like it
- Tested on real calls before it goes live
- Free 15-minute call
Sound familiar?
What happens to your calls right now?
Pick the one that sounds most like your phone.
“A receptionist costs too much”
A receptionist means a salary, and still only covers office hours.
What we set up
- 24/7 cover for one monthly fee
- No queue in busy periods
- Hands over to you or your team whenever needed
“I'm worried callers will hate talking to AI”
Fair. A badly set-up bot loses customers.
What we set up
- Scripted for your business and tested on real calls first
- Callers can ask for a person at any time
- A summary of every call, so you can check it's working
“Booking by phone takes hours”
Booking, confirming and rescheduling by phone eats the day.
What we set up
- Books straight into your calendar
- Confirmation and reminder texts sent automatically
- Reschedules without you picking up
Done for you
What we set up for you.
Done for you from the first script to ongoing tuning.
Scripted for your business
We research your services, prices and common questions, and write the script.
British voice, UK phrasing
A natural voice configured for UK callers, not a US default.
Connected to your tools
Books into your calendar, texts confirmations and sends call summaries to you.
Monitored and improved
We review calls and keep tuning the answers as your business changes.
GDPR handled
Callers told calls are recorded, data kept only as long as needed, stored securely.
Real support
WhatsApp or phone a real person if you need anything changed.
Compare
DIY voice tools vs done for you
The difference isn't the technology. It's who does the work.
| DIY voice tools | SAL Digital (done for you) | |
|---|---|---|
| Setup | You configure everything | We build and train it |
| Voice | Often a US default accent | British voice, UK phrasing |
| Scripts | You write them all | We research and write them |
| Integration | API keys and developer time | Connected for you |
| Management | You monitor and tune it | We monitor and tune it |
| Support | Community forum and docs | WhatsApp and phone |
| Pricing | Per minute, plus your time | One monthly fee, quoted on your call volume |
Pricing
We don't ask for payment until you like the work.
You see it first: the website preview, the Google profile plan, the automation running on a test booking. If you're happy, you pay and we put it live. If you're not, you don't pay for it.
Just want it built?
A website or a one-off setup, with no ongoing management. One fixed price, quoted before we start.
Get a quoteWant us to run it?
£299 to £999 a month
Google profile, SEO, automations, reviews and content, managed and improved every month. Any minimum term is agreed with you upfront.
Book a free callBigger builds, or anything with outside costs such as domains, ad spend or software, may need a deposit. We agree that in writing before we start, so there are no surprises.
How it works
Four steps. The first one is free.
The third one only happens if you're happy.
Free 15-minute call
Tell us what's slowing you down: missed calls, a quiet diary, a Google profile nobody sees, admin eating your evenings. No slides, no sales script.
We show you the fix
You see it before you pay: a preview of the site, your Google profile plan, or the automation running on a test booking.
You pay when you're happy
One-off if you just want it built. Monthly if you want us to run it and keep improving it.
We run it and keep you posted
Monthly clients get a plain-English update on calls, bookings, reviews and rankings. You get on with the work.
Only need your Google reviews handled?
Our sister service, We Manage Reviews, replies to every Google review for you: written by a person, in your tone.
Questions people ask
AI receptionist: quick answers.
Anything else? Message us on WhatsApp and a real person will reply.
How much does an AI receptionist cost in the UK?
It depends mostly on how many calls you get and what you want it to do. We quote after a short call and you test it before paying. Compare it with the value of the calls you currently miss.
Are AI receptionists GDPR compliant in the UK?
They can be. Callers should be told calls are recorded, data should be kept only as long as needed and stored securely. We set it up that way and give you a plain-English summary for your privacy notice.
What's the difference between a virtual receptionist and an AI receptionist?
A virtual receptionist is a person, often in a call centre, answering on your behalf and usually charged per call or minute. An AI receptionist is software that answers instantly, 24/7, with no queue. Many businesses let AI handle routine calls and pass complex ones to a person.
Will callers know it's AI, and will they hang up?
We recommend being upfront. Most callers simply want their question answered or a booking made, and a clear, natural voice that does that keeps them on the line. We test it on real calls before it goes live.
What happens when a caller wants a real person?
It passes the call to you, or takes a message and books a callback, whichever you prefer.
Can it book appointments into my calendar?
Yes. It checks availability, books straight into your calendar and sends a confirmation text.
Can an AI receptionist give legal or tax advice?
No. It takes the caller's details and books a callback with you.
Can it work as a legal answering service for a law firm?
Yes. For solicitors it answers every call, takes details confidentially, screens the matter type and books a consultation with the right team, without giving legal advice. See how we set it up for solicitors and small law firms on our law firm page.
Is an AI receptionist worth it for a small business?
If you regularly miss calls, it usually is: one extra job or client a month can cover it. If your phone rarely rings, a missed-call text-back may be all you need.
Other industries
We also work with.
Every set-up is tailored to how the trade works.
Never miss another call.
Book a free 15-minute call. Nothing to pay until you like the work.