Calls go unanswered
Two in three UK small businesses miss at least one valuable call a day. For a law firm, that's often a new client who simply rings the next name.
BT and Censuswide, 2026
For solicitors and law firms
Law firm answering service and automation, so no enquiry slips away.
Every call answered, day or night. Enquiries turned into booked consultations. Admin handled in the background. Plus a website that makes it easy for clients to reach you. Built for solo solicitors and small UK law firms.
- Free demo for your firm
- Pay only when you're happy
- No setup fee
- Built around SRA and UK GDPR rules
What SAL Digital does for law firms
We set up an AI answering service that picks up when you can't, takes the enquiry, books the consultation and sends you a clear summary. Around it we automate the admin that slows small firms down, like document chasing and follow-ups, and build a website that turns visitors into enquiries. You see a free demo first and pay only when you're happy.
The problem
Good firms lose clients in the gaps, not on the law.
The work is excellent. It's the missed call, the slow reply and the pile of admin that send people to the next firm on Google.
Admin is the biggest drag
More than half of firms in England and Wales say routine admin is their biggest behind-the-scenes problem, ahead of billing and case management.
LexisNexis Bellwether, 2026Speed wins instructions
Of legal professionals already using AI, 81% say it helps them respond to clients faster. The firm that replies first usually gets the work.
Clio UK and Ireland, 2026Clients want honesty about AI
Most people believe lawyers should say when AI is used. So our receptionist always tells callers it's an AI, right at the start.
Clio UK and Ireland, 2026Step by step
Follow one enquiry from first call to closed matter.
Scroll through seven automations we set up for law firms, shown with a made-up firm called Brightmoor and Vale. Each step shows what happens and what it saves you.
ExampleBrightmoor and Vale is a made-up firm
Incoming call
07700 900123 · 7.42pm · office closed
Answering07700 900123 · 7.42pm · office closed
AI receptionistGood evening, you've reached Brightmoor and Vale Solicitors. I'm the firm's AI assistant. How can I help?
CallerHi, I'm having a problem with my landlord keeping my deposit.
AI receptionistI'm sorry to hear that. I can take a few details and book you a call with our property team. Is that okay?
CallerYes please, tomorrow if possible.
New enquiry
Sent to the property team
ReadySent to the property team
NameSam Patel
Contact07700 900123
MatterTenancy deposit dispute
Other partyLetting agent named (for conflict check)
UrgencyNormal
Told it's AIYes, at start of call
Intake summary sent by email in under a minute.
Consultation booked
Tuesday · 30 minutes · phone
BookedTuesday · 30 minutes · phone
MonTueWedThuFri
Text to clientHi Sam, your call with Brightmoor and Vale is booked for Tuesday at 10.30am. Reply C to change it.
Client documents
Sam Patel · tenancy dispute
ChasingSam Patel · tenancy dispute
- Photo IDReceived
- Proof of addressReceived
- Tenancy agreementReminder sent today
- Deposit receiptDue Friday
Reminders stop the moment each document arrives.
Follow-up
Fee estimate sent Monday
Day 3Fee estimate sent Monday
Email to enquiryHi Jo, just checking you received our fixed-fee estimate for your will. Happy to answer any questions or book a quick call.
ReplyThanks, yes please. Can we do Thursday?
Matter closed
Review request and Google profile
SentReview request and Google profile
Message to clientThank you for choosing Brightmoor and Vale. If you have a moment, we'd value your honest feedback on Google.
- Google post publishedThis week
- Opening hours checkedUp to date
Weekly report
Example week
Monday 8amExample week
23Calls answered
9Out of hours
6Consultations booked
14Documents collected
Example figures for illustration only.
A missed call, answered
It's 7.42pm and the office is closed. Instead of voicemail, the caller hears your AI receptionist. It says it's an AI, asks what the matter is about and takes their details in plain, polite English.
No more lost callers. Every enquiry gets an answer, day or night.A confidential intake, ready to read
The enquiry lands in your inbox as a tidy summary: name, contact details, matter type, the other party's name for your conflict check, and how urgent it is.
No re-typing notes or chasing voicemails for details.Consultation booked into your diary
The caller picks a time that suits you both. It goes straight into your calendar, and they get a confirmation and a reminder the day before.
Fewer no-shows and no back-and-forth emails.Documents chased for you
Once they instruct you, polite reminders ask for ID, proof of address and anything else the matter needs, and stop as soon as each item arrives.
Hours of admin back every week.Quotes followed up
If someone asks for a fee estimate and goes quiet, a friendly follow-up goes out after a couple of days. Clients usually instruct the firm that responds first.
More enquiries turn into instructions.Reviews and your Google profile
When a matter closes, the client gets a short, compliant message asking for an honest review. Your Google Business Profile stays up to date with posts and answers.
A stronger reputation where clients search.Your week at a glance
Every Monday you get a short report: calls answered, out-of-hours enquiries, consultations booked and documents collected.
You can see exactly what it's doing for the firm.
Want to see it for your firm?
We'll build a short demo using your practice areas and your firm's name. It's free. Message us on WhatsApp with your firm name, website and what you'd like help with.
What we do
Everything that helps a law firm win and keep clients.
Start with one piece or have it all joined up. Each part works with the tools you already use, like Outlook, Google Calendar and your email.
AI answering service
A legal answering service that never sleeps. It answers in your firm's name, says it's an AI, takes details and books consultations.
- Out of hours, lunch and overflow calls
- Urgent matters passed to you
- Works for solo practitioners
A website that converts
Fast, mobile-first websites for solicitors that make it easy to call you, WhatsApp you or book a consultation.
- Practice-area and location pages
- Room for SRA transparency info and badge
- Built for Google and AI search
Intake and admin automation
The repetitive work done for you, so your time goes on clients rather than chasing paperwork.
- Online intake with conflict check details
- Document and ID chasing
- Fee estimate follow-ups and reminders
Google profile and reviews
Your Google Business Profile kept accurate and active, with honest review requests after each matter and every review answered.
- Posts, photos and opening hours
- Compliant review requests
- Replies written in your tone
Social media
Regular, approved posts on LinkedIn, Facebook and Instagram that show clients you're active and approachable.
- Plain-English legal tips
- Deadline and law-change reminders
- Nothing posted without your approval
An AI assistant for your team
A private assistant set up for your firm that drafts routine emails, summarises enquiries and answers "where's that document" questions.
- Uses only the information you choose
- Never gives legal advice to clients
- You stay in control of every output
The quickest way to reach us
Message us on WhatsApp. We'll come back with ideas.
A short WhatsApp message beats phone tag. Tell us a little about your firm and we'll reply within one working day with a few specific ideas, and a free demo if you'd like one.
- Your firm's name and website, if you have one
- Your practice areas
- What's taking your time, such as missed calls, admin or getting found on Google
Prefer email? contact@saldigital.co · or call 07438 815 827
How it works
Four steps, and you approve every one.
WhatsApp us
Tell us your firm name, practice areas and what you need help with.
See your free demo
We show how calls, intake and follow-ups would work for your firm.
We set it up
You check every script, message and page before anything goes live.
Pay when you're happy
No setup fee. Once it's working the way you want, it runs monthly.
Built for regulated firms
Set up around SRA and UK GDPR rules.
You stay responsible for your firm's work, so everything we set up is designed to keep it that way.
Honest about AI
Callers are told they're speaking to an AI at the start of every call, and how their details will be used.
No legal advice
The AI takes details and books consultations. Advice always comes from a solicitor at your firm.
Confidential by design
Client details go only to you. We only use AI tools set up so your data is not used to train their models, and we keep it only as long as you decide.
Urgent means human
You choose what counts as urgent, such as police station calls or injunctions, and those go straight to a person.
Your website, your rules
Space for your SRA number, digital badge, complaints procedure and price information, approved by you.
You own everything
Your website, phone number, Google profile and client data stay yours. Leave any time with 30 days' notice.
Who builds it
Hi, I'm Syed, the founder of SAL Digital.
I build and test every automation we sell before it goes near a client. I hold an MBA, I'm a CPD-certified digital marketer and a certified systems administrator, and I hold a cyber security essentials certification, which matters when you're handling client details.
We're a small London team, so you deal with me directly. If something isn't right for your firm, I'll tell you.
Questions
Frequently asked questions
What is a law firm answering service?
A law firm answering service answers your phone when you can't, takes the caller's details and passes them to you straight away. It can be staffed by people, run by an AI receptionist, or a mix of both. A good one also books consultations, captures the details you need for a conflict check, and sends urgent matters to a solicitor.
How much does a legal answering service cost in the UK?
Published UK prices start at about £39 to £199 a month for an AI receptionist, and from about £49 a month plus call charges for a human answering service, often with a 90-day minimum term. With SAL Digital we quote after a free 15-minute chat, there's no setup fee, and you pay nothing until you're happy with the work.
Can an AI receptionist give legal advice?
No, and ours never will. It tells callers they're speaking to an AI, takes their details, books a consultation and passes anything urgent to you. Legal advice always comes from a solicitor. The SRA is clear that using AI doesn't change who is responsible for the work, so we set it up to stay inside those lines.
Is it suitable for a solo practitioner or a small firm?
Yes. Solo solicitors and small firms often gain the most, because there's no receptionist to pick up while you're in a meeting or at court. The answering service, intake and booking run in the background and you get a clear summary of every enquiry.
Will it replace my receptionist?
It's built to support your team, not cut it. It takes the out-of-hours calls, the overflow at busy times and the repetitive admin, so your people can spend their time on clients who are ready to instruct.
Do you build websites for solicitors?
Yes. We build fast, mobile-first websites for law firms with practice-area pages, clear routes to call or WhatsApp you, and space for your SRA transparency information, complaints procedure and SRA digital badge. Your regulatory content is yours to approve and keep up to date.
What happens after I message you on WhatsApp?
We reply within one working day, ask a few questions about your firm, and build a short demo showing how it would work for you. If you like it, we set it up and you check every message and script before anything goes live. You only pay once you're happy.
Do you work with law firms outside the UK?
We're based in London and focus on UK firms, but we're happy to talk to firms in Ireland, the US, Canada, Australia, New Zealand, Europe and the Gulf. Rules on call recording and AI differ by country, so we check what applies to you before we build anything.
Outside the UK?
We're based in London, but if your firm or business is in another country and you'd like help, message us on WhatsApp or email us. We'll tell you honestly whether we can help.
Read more: Law firm answering service UK: AI vs human, costs and SRA rules · How much does an AI receptionist cost in the UK?
Free demo
Never lose a client to voicemail again.
See how it would work for your firm before you spend a penny. Send us a WhatsApp message with your firm's name and we'll take it from there.